Ask About Direct-to-Consumer Rxs During Med Histories

January 2026

More drug companies and third-party platforms are selling Rx meds directly to patients...such as Eliquis, Wegovy, Xofluza, and Zepbound.

These direct-to-consumer (DTC) Rx programs bypass traditional pharmacies...and are appealing to patients for their discounted and transparent pricing, convenience, privacy, etc.

But DTC meds create challenges in the hospital...especially for med reconciliation, perioperative management, and discharge planning.

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